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Rocky Lalli is an experienced Senior Digital Martech Product Manager at Aviva, specializing in digital transformation and leadership since December 2023. Previously, Rocky served as the Head of Marketing Technology at Amazon, overseeing MarTech for EMEA operations, and held the position of Senior Manager for Marketing Automation and Data Management at Royal London, where leadership in strategic initiatives was a key focus. Additional roles include Nurture Marketing Manager at Virgin Media Business, Marketing Automation Consultant at Celerity, Campaign Specialist at IBM, Content Specialist at Cisco, and Online Content Controller at Hobsons. Rocky holds a Bachelor of Science degree in Multimedia Technology/Computing from the University of Hertfordshire.