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Fergus McIntosh is an experienced professional with a strong background in digital sales, marketing, and customer experience management. Currently serving as the Director of Customer & Marketing at Aviva since July 2022, Fergus oversees a £3bn AuA business and has successfully implemented an Agile operating model while driving growth through digital sales initiatives. Previously, Fergus played key roles at NatWest Group, including Head of Digital Sales & Personalisation, where leadership of a large team resulted in significant digital sales growth. Fergus's expertise extends to advisory work with Bain & Company, focusing on digital transformation and market strategies for financial and FMCG institutions. Educational credentials include a Diploma from The Chartered Banker Institute and a BA HONS in Marketing from Glasgow Caledonian University.