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Chih-Hao Chang is a seasoned professional with a diverse background in marketing, sales, and analytics. Currently serving as CRM Training Lead and CRM Campaign Specialist at William Hill since March 2020, Chih-Hao has extensive experience in Pardot and Salesforce operations, digital ad campaigns, and campaign performance analysis. Prior roles include Marketing Operations Analyst at Snowplow Analytics and various positions in e-commerce and retail. Chih-Hao's educational credentials comprise a Master of Science in Digital Management from Montpellier Business School and advanced degrees in Forensic Psychology and Applied Science in Psychology from the University of York and The University of Edinburgh, respectively.