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Bénédicte Pons is an experienced product and CRM professional, currently serving as Head of Product at AVIV Group since May 2023. Previously, Bénédicte held the position of Chief Product Officer at Make.org, where responsibilities included driving user acquisition and overseeing the launch of citizen consultation services. Bénédicte's career also includes roles such as Global CRM Manager at Deezer, where management of a multi-channel CRM strategy was a key focus, and CRM and Content Manager at BetClic Everest Group, where Bénédicte directed customer engagement strategies. Additional experience encompasses campaign coordination at Save Darfur Coalition and market research management at Bouygues Telecom. Bénédicte Pons holds a Master in Business and Marketing from Audencia and has pursued studies in International Affairs at the American University.