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Miia Koverola is a seasoned marketing professional with extensive experience in digital strategy and growth marketing. Currently serving as the Head of Web Services at Avidly since November 2021, Miia oversees a team of approximately 20 senior professionals, managing various aspects of web services including websites, eCommerce solutions, and web analytics. Previously, Miia held roles such as Lead Growth Hacker at Genero, a Nordic growth marketing agency, and Digital Strategist at 358, a brand and marketing agency, where Miia worked with prominent Finnish companies. Earlier experience includes managing digital channels and marketing for NoHo Partners, focusing on flagship restaurants and partnerships for the Hernesaaren Ranta project. Miia's expertise encompasses customer journey mapping, CX optimization, brand strategy, and marketing automation.