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Bassem Salem currently serves as a Senior Paid Media Manager at Avid Demand and as a Partner at Joya Digital, having previously held the position of Growth Marketing Manager at Adscend Media, where Bassem successfully boosted LootUp app user volume by 35% through comprehensive marketing campaigns. Bassem's extensive experience includes roles such as Senior Digital Media Specialist at Splash Financial, managing over $1 million in annual media spending and generating over $49 million in loan volume, and Digital Media Specialist at Amsive Digital, overseeing a $4 million media budget. Bassem holds a Bachelor’s degree in Business Administration and Management from Baruch College, an Associate of Science from the City University of New York-College of Staten Island, and is pursuing a Master of Business Administration at Baruch College.