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Irina Matsanova has a diverse work experience in various roles and industries. Starting in 2010, they worked as an Account Manager and Copywriter at Traffic Isobar, where they ensured the successful execution of projects and developed marketing strategies for the internet. Irina also managed project teams and prepared project documentation. In 2014, they joined Ailove as a Senior Project Manager, where they implemented e-commerce strategies for Leroy Merlin online store and mobile app, launched a loyalty club for Gourmet Cat, and supported the Dolce Gusto online store. In 2016, they became an Internet Marketer at S7 Airlines, contributing to the growth of mobile app and website sales and the launch of a new S7 mobile app. Irina also increased the share of online sales in the total revenue. From 2018 to 2020, they served as the Head of Content at S7 Airlines, where they managed the editorial team, created copywriting guidelines, edited and proofread texts, and produced content for the website, mobile app, and special projects. Currently, they hold the position of Head of Travel Content at Aviasales since 2020.

Irina Matsanova attended Irkutsk State University from 2005 to 2010, where they obtained a Specialist degree in Journalism.