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Laura-Taylor Richards

Senior Director, Marketing Demand Generation at Avetta

Laura-Taylor Richards, PMP, has a diverse work experience in various roles and industries. Laura-Taylor is currently working at Avetta as the Senior Director of Marketing Demand Generation, where they lead marketing strategies for generating business opportunities. Prior to this, they held the position of Senior Director of Global Events and Customer Marketing at Avetta. Before joining Avetta, Laura-Taylor worked at ISN as the VP of Global Supplier Experience, overseeing supplier relations and improving overall supplier experience. Laura-Taylor also served as a Program/ Product Manager in the Research and Development department at ISN, where they managed program governance and presented new business plans to company executives and board. Additionally, Laura-Taylor held several managerial and executive positions at ISN, specializing in areas such as Chemicals, Coatings, Paint, Pipelines and Terminals, and Food and Beverage industries. Laura-Taylor started their career as an intern at Colgate-Palmolive, where they gained experience in marketing and online presence. Laura-Taylor Richards brings a wealth of knowledge and expertise to the table, with a proven track record of success in their various roles.

Laura-Taylor Richards, PMP, earned their Bachelor of Business Administration (BBA) in Marketing/Marketing Management, General from the University of Arkansas, graduating in 2012. In 2019, they obtained their Project Management Professional (PMP) certification from the Project Management Institute. Additionally, Richards has pursued various additional certifications and development programs, including Critical Thinking & Problem Solving from the Rochester Institute of Technology in 2019, OSHA 10-Hour for General Industry from ISN in 2017, the ISN Supervisor Development Program from the McCombs School of Business at the University of Texas at Austin in 2016, Conceptual Selling - Customer Focused Interactions from MHI Global in 2016, Leadership Education and Progress (LeAP) Program from the McCombs School of Business at the University of Texas at Austin in 2015, and High Impact Presentations from Dale Carnegie Training in 2014.

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