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John Herr is the current Strategic Advisor at Avetta and has held this position since January 2014. Prior to this, they were the Chief Executive Officer (CEO) and Board Member at Avetta from January 2014 to December 2019. Before Avetta, John was a Board Member at Appriss / The Retail Equation from January 2014 to December 2015. John has also previously worked at Planful and Vector Acquisition Corp.

John Herr attended Harvard University for their undergraduate degree, where they studied economics. John then went on to attend Harvard Business School for their MBA in business administration and management.