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Jennifer Peng

Marketing Director at Aves Lair

Jennifer Peng's work experience includes roles in various companies and industries. Jennifer started their career as an MBA Intern in Health System Strategy at AmerisourceBergen, where they conducted market-sizing and presented recommendations for new business opportunities. Jennifer then worked as a Digital Marketing Manager and Partner at NXTFactor, leading a team in implementing digital strategies for multiple clients and driving revenue growth through SEM restructuring, affiliate programs, and SEO optimization. Jennifer also served as a Marketing Manager at Ride Genesis, strategizing and developing digital marketing campaigns and optimizing them based on conversion and attribution tracking methods. At THEDEx, Jennifer was a Co-Founder and played a key role in growing the blockchain community and organizing industry events. Jennifer served as a Product Manager at Notion Digital, contributing to revenue growth through page design improvements, user experience enhancements, and A/B testing. Jennifer also worked as a Partner at Lair East, an early-stage VC firm and co-working space in New York City. Most recently, they joined Audible as a Customer Engagement Manager, driving subscriber engagement and generating incremental revenue through email and push notification campaigns. Overall, Jennifer Peng has a diverse background in marketing, product management, and strategy across a range of industries.

Jennifer Peng has a Master of Business Administration (M.B.A.) degree with a concentration in Marketing and Supply Chain from Penn State University. Prior to that, they earned a Bachelor's degree in Business Administration from East China University of Science and Technology.

In addition to their formal education, Jennifer has obtained certification in Python for Applied Data Science from Coursera. Jennifer also holds certifications in Google AdWords and Google Analytics, although the specific institutions and dates of attainment are unknown.

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