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Simon C. is an experienced sales leader currently serving as Vice President of Sales for EMEA & APAC at Avayler and VP of Sales for the SaaS Division at Halfords since April 2021. Prior to these roles, Simon C. was Sales Director EMEA - Connected Transport at Irdeto from September 2019 to March 2021, focusing on the automotive sector and supply chain logistics. Simon C. also held the position of Head of Connectivity & General Manager at Mercedes-Benz Trucks UK Ltd from August 2016 to July 2019, overseeing connected services and product monetization. Earlier experience includes leading EU sales at Microlise and various sales management roles at Epicor Software and Datastream Systems. Simon C. was educated at The British School of Paris between 1983 and 1991.