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Rob founded Avatara in 2005 with the goal of providing enterprise level IT to the SMB market. After 15 years in the IT world, Rob knew that he wanted to change three ways that they delivered their CompleteCloud Solution: the technical and distribution architecture, the capital model, and the economic model. Hardware would be moved off premise and into a data center, customers would not have to buy and maintain hardware, and they would be billed as a monthly utility service.

Before Avatara, Rob was Chief Executive Officer of Savvis from 1999-2005. Savvis started as a $20 million business and during his time as Chief Executive Officer, Rob successfully complete revitalized Savvis; turning it into one of the top 5 largest technologies IPOs (and is still in the top 10 today).