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Elena Candelori is a seasoned marketing professional with extensive experience in performance marketing and media acquisition. Currently serving as Performance Marketing Manager for inPixio at Avanquest since February 2024, Elena oversees acquisition strategies, ROI tests, media budget management, and audience optimization. Previously, as Media Acquisition and Retention Manager at Lapeyre, Elena developed online media buying strategies and led customer loyalty initiatives while managing a team. Prior roles at Fnac Darty, Menlook Group, AdsOnWall, Easyvoyage, and other companies reflect a strong background in SEA, display advertising, social ads, and campaign optimization across multiple platforms. Elena holds a Master's degree in Multi Media Communication from Università Bocconi and a Bachelor's degree in Mass Communication from Università degli Studi di Perugia.