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George Saba has over 25 years of experience in marketing and communications. George most recently served as Head of Marketing at AVANA Capital since 2017. Prior to that, they worked at Qatar Development Bank from 2012 to 2017, where they were part of the Marketing and Communications Department. From 2007 to 2011, George was the Vice President of Marketing and Corporate Communications at Majid Al Futtaim. George also held positions at Dubai Holding, JWT, Leo Burnett, and First Data Corporation, where they gained valuable experience in marketing and management roles.

George Saba completed their Bachelor of Applied Science (BASc) in Mathematics and Computer Science from the American University of Beirut from 1986 to 1990. George later pursued their MBA in Marketing from Colorado State University, where they studied from 1990 to 1992.