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Marcelo Goldar is an experienced marketing professional, currently serving as Marketing Manager at Avalian Salud since October 2020, where responsibilities include the development and implementation of the strategic marketing plan and monitoring brand KPIs. Prior to this role, Marcelo worked as Jefe de Marketing at Aca Salud from January 2016 to October 2020, focusing on annual marketing planning and commercial channel actions. At La Caja from September 2007 to April 2015, Marcelo led the advertising department, crafting mass communication strategies for various insurance campaigns. Earlier career experience includes serving as Marketing and Communication Manager at Citi from 1998 to 2006, where Marcelo developed communication strategies for the bank's SME segment. Marcelo holds multiple degrees, including a recent executive program in Marketing Analytics from Universidad de 'San Andrés' and a Licenciatura in Publicidad from Universidad de Ciencias Empresariales y Sociales.