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Rodion Salakhutdinov is an experienced professional in data and analytics with a focus on marketing effectiveness. Currently serving as Senior Director, Data and Analytics at Avalere Health since October 2024, previous roles include Director of Analytics at FCB/SIX and Associate Director, Analytics at Klick. Rodion has a strong track record in developing marketing mix modeling capabilities and innovative analytics strategies that have significantly increased revenue for major brands. Skills include automation, data activation, e-commerce analytics, and the creation of measurement frameworks that enhance marketing performance. Rodion's foundational experience in data analysis and marketing began with positions at ICF Olson, QiiQ Communications, and various internships, complemented by relevant educational qualifications from George Brown College and Peoples’ Friendship University of Russia.