ÂÜÀòÂÒÂ×

Bryan Buchner is an accomplished executive with extensive experience in pricing strategy and business transformation. Currently serving as Vice President, Business Transformation & Monetization at Avalara since December 2019, Bryan has driven significant revenue growth, including delivering $100 million in incremental annual revenue through strategic pricing initiatives. Previous roles include leadership positions at PayPal, where Bryan guided global pricing strategy for $15.5 billion in revenue, and American Express, where pricing strategies were implemented for merchants with less than $3 million in charge volume. Bryan's career also includes tenure at GE Capital and various leadership roles in business development and marketing. Bryan holds an MBA in Finance from Emory University and a BS in Entrepreneurial Studies and Marketing from Babson College.