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Rui Taborda is an experienced digital marketing professional with a robust background spanning over two decades. Currently serving as the Digital Marketing Coordinator at Automóvel Club de Portugal since March 2017, Rui is responsible for defining the digital communication strategy and managing digital assets to enhance member acquisition, loyalty, and digital experience. Previous roles include Digital Marketing Project Manager for ACP, where Rui oversaw the development of a new website, and various positions at Banif, SAPO, Creative Partner, Cofina Media, and Teknoland, focusing on online strategy, media planning, and digital project management. Rui holds a Post Graduation in Digital Marketing from IPAM and a degree in Marketing and Advertising from IADE.