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Eli Geske is a technology leader with extensive experience in e-commerce and software engineering, currently serving as Co-founder and CTO at Automation Helpers since October 2023 and Implementation Expert at Build Better Commerce. Previously, Eli held the position of Head of Engineering at Carewell, contributing to the company being recognized as a Top 250 on the INC 5000 list in 2022, and served as Director of Engineering where key technology decisions for e-commerce platforms were made. Eli's background includes significant roles at Under Armour, focusing on full-stack e-commerce development and data analytics, and earlier positions in various web development capacities at Ibeza Healthcare, ABB Concise, Blue Interactive Agency, James Ross Advertising & Interactive, and Pinnacle Payment Solutions. Technical expertise encompasses NextJS, Typescript, AWS, and complex e-commerce architectures, with a strong foundation in both frontend and backend development technologies.