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Ximena Bisogno is an experienced marketing professional currently serving as Gerente de mercadotecnia y BDC at Autocom since March 2021, specializing in marketing automation, 360 marketing, and lead generation. Prior to this role, Ximena worked at Grupo Cemix as Coordinador de mercadotecnia and at Savino Del Bene as Coordinador de marketing y desarrollo comercial, where responsibilities ranged from event coordination to branding strategies and communication management. Additional experience includes roles at Bridgestone de México and Banquetes Pixca, focusing on labor relations and social event coordination, respectively. Ximena holds a Maestría in Marketing and Digital Commercialization Strategies from UPAEP and a Licenciatura in Communication and Public Relations from Universidad Internacional.