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Estefanía Soto Azpitarte

CEO at authUSB SL

Connie E. is an accomplished entrepreneur and business leader with extensive experience in various sectors. As the founder and CEO of Mexican Food Tours since June 2012, Connie E. has established the company as a premier provider of cooking classes and food tours in Mexico City, emphasizing the city's exceptional culinary landscape. Additionally, as a co-owner of Grupo Rexa since 2002, Connie E. contributes to the construction and sale of industrial properties for AAA companies, focusing on high-quality client solutions. Previous roles include a marketing position at BBVA en México from 2008 to 2011, where strategic marketing initiatives were implemented, and a senior consultant role at Deloitte in 2005, focusing on market research strategies. Educational qualifications include advanced degrees from prestigious institutions such as The London School of Economics and Political Science, IPADE Business School, and Universidad Iberoamericana, showcasing a strong foundation in public policy, business administration, and media management.

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