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The Customer Service and Support team at Australian Pharmaceutical Industries (API) provides comprehensive assistance to both individual customers and wholesale partners. The team addresses inquiries, resolves issues, ensures compliance with ethical standards, and supports the sales and CRM processes. They maintain high levels of customer satisfaction by offering timely and effective solutions, supporting desktop IT needs, and managing compliance risks. This team plays a pivotal role in reinforcing API's reputation as a leading pharmaceutical distributor and health and beauty retailer in Australia.