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Rod Woodford has a diverse work experience in the sports industry, spanning over a decade. Rod is currently working as the Head Of Sales at the AFL - Australian Football League since October 2021. Prior to this role, they served as the New Partnerships - Strategic Projects & Innovations Lead at the AFL from March 2019 to October 2021.

Before joining the AFL, Rod was the Head of Strategy at Bastion EBA from May 2015 to March 2019. In this role, they provided leadership, management, and guidance for all strategy projects nationwide while driving the Strategy team to deliver world-class brand and rights holder commercial strategies. Rod was also responsible for defining the brand sponsorship process and creating innovative data-driven solutions for rights holders.

Rod's earlier experiences include working as a Senior Account Manager at Synergy from October 2013 to March 2015 and at Elite Sports Properties from 2008 to April 2013.

Rod Woodford attended Monash University from 2004 to 2007, where they obtained a Bachelor of Business and Commerce degree. Their field of study was focused on Public Relations and Marketing Communications. Prior to their time at Monash University, Rod Woodford also attended Bendigo Senior Secondary College, although specific details regarding their degree and field of study there were not provided.