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Sam Shaheen GAICD currently serves as the GM Technology for Retail, Brand & Marketing at Australia Post, focusing on leveraging technology to enhance value in the business unit. Previously, Sam held the position of Chief Data Officer at the City of Melbourne, where the role involved driving efficiency through data insights and partnerships. An extensive tenure at Telstra included various leadership roles, culminating in Divisional Chief Data Officer, overseeing a $75 million data investment and leading a team of 150. Early experience includes consultancy at DWS and Synergy Plus, with an educational background from RMIT in Business Information Systems and a Company Directors Course from the Australian Institute of Company Directors.