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Victoria Edmondson serves as the Head of Marketing and Brand at AusCycling since November 2023, bringing a wealth of experience in sports marketing and communications. Prior roles include General Manager Marketing, Communications and Events at ActivateUTS, and Marketing Manager (Sport) at Foxtel Group, both positions held during parental leave covers. Victoria also held significant roles at Netball Australia as Head of Brand, Marketing and Customer, and Head of Marketing and Partnerships (Participation). Previous positions include Brand and Marketing Specialist at Swimming Australia and Sports Marketing and Communications Manager at Manchester Metropolitan University, alongside multiple roles in sports organizations. Victoria is currently pursuing a Marketing Week Mini MBA and holds a Master of Arts in Communications Studies from the University of Leeds and a Bachelor of Arts in Fine Art Photography from the University of Derby.