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Konstantin Yakovlev is an experienced E-Commerce Director currently at Аврора since May 2021, with a robust background in e-commerce management and strategic business planning. Previous roles include Head of E-Commerce at RB, where Konstantin developed e-commerce channel strategies and collaborated with marketing teams, and E-commerce Manager at Samsung Electronics, overseeing Samsung's online business segments. Earlier positions include Smartphones Product Line Manager at Prestigio, Key Account Manager at Philips, Category Manager at ASBIS, and Pre-sales Manager at System Integration Service. Konstantin holds a Specialist degree in Electronics from the National Technical University of Ukraine 'Kyiv Polytechnic Institute'.