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Karel Smrz is a seasoned marketing and communications professional with extensive experience in leadership roles across various industries. Currently serving as the Group Marketing & Communications Director at AURES Holdings since May 2020, Karel oversees marketing strategies for six brands across multiple markets, leading a team of over 50 colleagues. Previously, Karel held significant positions at Liberty Global, including Media Director for Central and Eastern Europe and Marketing Communications Director for Czech Republic and Slovakia. Karel's background also includes senior roles at UPC, OgilvyOne Worldwide, WELLEN a.s., Vodafone Czech Republic, and Provident Financial s.r.o., demonstrating a strong track record in brand management, customer experience, and public relations across diverse markets.