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Greg Lawson is the Managing Director of Aura, a consultancy focused on helping brands and retailers manage their packaging sustainability in real time. Previously, Greg held roles such as Group Commercial Director at Sun Strategy, Director of Consulting & Customer Experience at DS Smith, and Founder & Group Managing Director at The Less Packaging Company Limited. With a BA Hons degree in Business & Finance from Kingston Polytechnic, Greg's experience in the packaging industry showcases his dedication to sustainability and innovation.