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Roberto de Dalmases is an experienced marketing and business intelligence professional, currently serving as Director at Aulaplaneta since February 2024. Prior to this role, Roberto de Dalmases held several positions at Grupo Planeta from January 2009 to February 2024, including Marketing & BI Director, where responsibilities encompassed overseeing four departments: Marketing, Reporting & Analytics, Projects, and Telemarketing Sales. Roberto de Dalmases also contributed as a speaker at various industry events, including the Expert Course in Management and Direction of Direct Sales Businesses at Universidad Complutense de Madrid and the Blackberry Innovation Forum in 2010 and 2011, focusing on digitalization in sales networks and mobile device management. Earlier career experience includes roles at Editorial Planeta Grandes Publicaciones from June 2004 to December 2008, where responsibilities included Marketing Manager and Clients and Channels Development Manager. Roberto de Dalmases holds a degree from Esade, earned in July 2004.