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Alanna Kostiw is a seasoned professional in product management with extensive experience across various industries. Currently serving as the Senior Product Manager for Digital Health at Augurex Life Sciences Corp., Alanna focuses on enhancing digital experiences for patients with autoimmune conditions. Previous roles include Senior Product Manager for Buying Experience and Product Lifecycle at Article, where Alanna contributed to improving buyer confidence through AR solutions and managed technology portfolios for product development. Alanna also held the position of Product Manager for Guest Engagement at lululemon, overseeing innovative retail applications. Earlier experience at Hootsuite involved managing strategic alliances and launching partnerships with major social media platforms. Alanna's career began with roles in event coordination and strategic analysis, following a Bachelor of Commerce degree in Entrepreneurship from the University of Victoria.