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Esther Kendi is an accomplished professional with extensive experience in business development, management, and user acquisition. As the CEO and Founder of Amplify Africa since June 2024, Esther leads a research and user acquisition agency focused on expanding businesses in the African market. Esther also serves as Country Manager for Aufort, a fintech company that merges gold with blockchain and e-commerce to protect wealth from inflation. Previously, Esther held positions as Business Development Manager for PEPPERLYL and CryptoCurrency Academy, and Co-Founder for the latter. Earlier career highlights include serving as Head of Customer Service for Belfrics Group and Business Development Manager for Masaba Services Ltd. Esther holds a Bachelor of Commerce from Egerton University and a Diploma in Crypto Currency from Alison.