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Loly Durán is an experienced marketing and customer experience professional with a strong background in strategic marketing, research, and customer success. Currently serving as a CX consultant at Auditor Service, Loly focuses on enhancing customer experiences through innovative solutions. As a professor at Universidad Iberoamericana, Loly imparts knowledge in marketing and market research at the master's level. Previous roles include Customer Success Manager at Suspensión y Dirección, and Global Marketing Manager at Grupo Salinas, where Loly oversaw marketing strategies for various brands across Latin America. Loly's extensive experience also includes positions at Banco Azteca, izzi telecom, MetLife, and TNS México. Loly holds a Master's in Business Administration with a specialization in Marketing and has pursued several relevant educational qualifications in market research and product management.