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Herman M. has extensive work experience in the digital advertising industry, with a focus on sales and management roles. Herman started their career in 2009 as an Assistant Commercial Evénementiel & Assistant TV Prod at Agence V. In 2010, they worked as a Client Manager Publisher at TradeDoubler, where they managed and animated the affiliate network for various clients. Herman then joined Prisma Digital Media in 2011 as a Chef de publicité & DataBases Manager, where they were responsible for managing performance-driven email databases and negotiating advertising rates. From 2013 to 2017, they worked at Kwanko as a Sales Mobile Manager. In 2017, they founded Klappp, a digital payment solution for live performances. Most recently, they joined Audion in 2019 as a Sales Manager, focusing on prospecting new clients and maintaining relationships with media agencies and advertisers.

Herman M. completed their Bachelor's degree in Music and Media Management at London Metropolitan University from 2003 to 2004. Herman then pursued a Master's degree in Commerce International with a focus on Marketing Stratégique et Création d'Entreprise at ESCE from 2005 to 2009. Prior to these degrees, their education history includes attending Lycée Richelieu, although specific details such as the start and end year, degree, and field of study are not available.