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Rob McLaughlin is the Founder & CEO of AUDIENCES, a leading solution for delivering 1st party audiences to advertising & marketing. Rob personally drives commercial, customer success, and development teams to establish and grow their functions.

Prior to AUDIENCES, Rob co-founded Loop Horizon, a marketing and data services consulting business, where they grew it to over Ā£5m annual revenue, 50+ employees, and international operations. Rob also delivered consistent profitable double-digit revenue growth while maintaining profitability year-on-year.

Rob's previous experience includes roles such as Head of Digital Decisioning & Analytics at Sky, Director of Data & Analytics at Digitas UK, and Vice President of Digital Analytics at Barclays UK. Rob also worked as a Digital Analytics Specialist and Senior Marketing Professional at Canon Europe Ltd., a Consultant for Marketing Analytics at Blue Latitude, an Analytics Lead & Client Services Manager at Oracle - TIG Global/Micros, an Account Manager at comScore, Inc. - Nedstat, and a Business Development Executive at BrightTALK.

Rob McLaughlin holds a Bachelor of Arts (BA) degree in Politics from Kingston University. In 2010, they obtained certification as a Certified Digital Analyst from the Digital Analytics Association.