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Raphael Smykala serves as the Global Head of Digital Customer Experience Solutions at AUDI AG since September 2022, overseeing initiatives related to the myAudi APP, Audi Websites, and Digital Retail. Previously held the role of Head of Customer Experience for Germany at Amazon, where responsibilities included leading key customer experience functions to enhance end-to-end customer satisfaction. Raphael's tenure at Adidas spanned nearly a decade, during which positions included Global Director of Retail Consumer Experience and Director of Consumer Experience Projects, focusing on enhancing in-store experiences and driving cross-functional consumer-centric projects. Additional experience includes leadership positions at Nemak Europe, Sigma Alimentos, and Daimler Financial Services AG. Raphael earned an MBA in Economics from Universidad Católica de Córdoba and a degree in Business Administration from the European-University Viadrina.