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Tashta Bhana has a background in marketing and communication management, with experience working in various roles at Volkswagen Group South Africa before moving on to become a Brand Communications Manager and Public Relations Manager at Audi South Africa. Tashta also led the Electric Vehicles (e-tron Launch) Project. Tashta holds a Bachelor of Commerce (Honours) degree in Marketing Management and a Bachelor of Commerce degree in Communication Management from the University of Pretoria.