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Jorimar Lorenzi is an accomplished professional in the fields of operations management, franchise development, and commercial leadership, currently serving as Gerente de Canais e Franquias América Latina at Audaces since November 2020, focusing on channel management and franchise expansion across Brazil and Latin America. Prior experience includes significant roles at CAFEE - Cetelbras, where responsibilities encompassed managing daily operations and overseeing 25 stores during a tenure that included positions such as Diretor de Operações and Gerente de Franquias. Jorimar has also held commercial management roles at Edusoft Tecnologia and Cetelbras Educacional, contributing to strategic planning and sales leadership. Academic credentials include a Postgraduate degree in Business Management and a Bachelor's degree in Management Processes from Universidade do Sul de Santa Catarina.