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Jay J. Johansson is a seasoned marketing professional with extensive experience in digital marketing, analytics, and strategic media planning. Currently serving as Senior Digital Marketing Manager at Auction.com since February 2022, Jay J. Johansson specializes in multi-channel marketing strategies and data analytics using tools like Google Analytics and Datorama. Previous roles include Principal and Marketing/Analytics Officer at Keep It Simple Digital, where Jay J. Johansson managed digital, TV, and radio campaigns across various verticals, and Programmatic Revenue Lead at EQUATOR®, where significant revenue growth and audience engagement were achieved. Jay J. Johansson has held various leadership positions in online marketing, including Director roles at The Bill Coach, American Advisors Group, and RealtyTrac, contributing to substantial lead generation and sales growth. Educational qualifications include an MBA from California Polytechnic State University-San Luis Obispo.