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Rob Firer is a seasoned professional with extensive experience in business development and sales, having held various roles in organizations such as AU10TIX, Skale, MazeBolt, and Workforce Holdings Limited. Notable positions include GTM Specialist and Strategic Sales Director, along with roles as Account Executive and Business Development Manager in the SaaS sector. Rob Firer holds a Post Graduate Diploma in Management from Wits Business School and a BSc Honours in Environmental Science, alongside a Post Graduate Diploma in Management from the University of Cape Town.