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William Lasserre has an extensive background in digital marketing and e-commerce, having worked in various roles such as E-commerce Manager, Online Acquisition Manager, and Digital Marketing Director. With experience at companies like Lowe's Canada and GLO, he has successfully managed large budgets and implemented strategic planning to drive online sales and increase digital media budgets. William also has experience as a Campus Instructor at Formations Infopresse and Event & Community Merchandiser at Brasserie Labatt, showcasing his diverse skill set in marketing and event management. With a Bachelor of Business Administration from HEC Montréal, William has a strong foundation in marketing that has helped him excel in his career.