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Alex de Vroedt is an experienced professional in sales and marketing, currently serving as the Manager of Sales and Marketing for Benelux at ATS Global since January 2025. Prior to this role, Alex held significant positions at Ricoh Europe, including Channel Marketing and Program Manager, overseeing the development of a new partner program framework for the EMEA channel. Responsibilities encompassed partner segmentation, channel marketing enablement, and operational readiness. Alex also served in various senior roles at Ricoh International B.V., where key responsibilities included sales strategy, partner acquisition, sales process optimization, and thought leadership on digital transformation across EMEA. Earlier, roles included Business Development Manager at RICOH Nederland and Account Manager positions at Infotec and Danka Office Imaging, focusing on strategic account management and document solutions. Alex is well-educated in business transformation, process management, and change management, holding multiple certifications.