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Itziar Paniagua is a Business Development and Project Manager at ATRESMEDIA, with extensive experience since March 2004 in licensing and business development, focusing on creating and launching derivative products across various sectors, as well as developing new products and business models. Prior experience includes a role at Asociación de Comerciantes de Iturrama in Pamplona, where responsibilities involved member recruitment and loyalty programs. Itziar Paniagua also contributed to web development research at Universidad de Navarra. Academic qualifications include a Master's in Audiovisual Management from EAE Business School, an MBA in Television Business Management from Universidad Pontificia de Salamanca, and a Bachelor's degree in Advertising and Public Relations from the University of Navarra.