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Elif Ayvali is a Senior Business Analyst at ATP, specializing in the Channels & Integrations and Payment Systems teams since January 2020. Responsibilities include facilitating product development, directing integration projects with online order platforms, and coordinating new feature development for payment systems. Prior experience as a Regional Digital Transition Specialist at BSH Turkey involved supporting digital strategies across 89 countries, while earlier roles in brand marketing and social media communications contributed to the promotion of brand awareness for global clients. Elif holds a Master of Business Administration from Yeditepe University and a Bachelor's degree in Industrial Engineering from Izmir University of Economics.