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Will Ridley has a diverse work experience. WILL started their career at Woolworths Supermarkets as an In-store Merchandising Manager, where they focused on managing physical FMCG displays and organizing team members. WILL then joined Mojo Power as a Customer Support Agent, delivering excellent customer experiences and helping decrease response time across various channels. WILL also worked as a Digital Marketing Co-ordinator at Mojo Power, executing digital marketing strategies and coordinating organic campaigns. Currently, Will is working at Atomic 212º, where they have held multiple roles such as Performance Media Executive, Senior Performance Executive, Performance Media Manager, Performance Media Director, and currently serves as a Digital Client Lead, managing budgets and accounts. Overall, Will has gained experience in various roles and industries, showcasing their adaptability and expertise in digital marketing and retail management.

Will Ridley completed a Mini MBA in Marketing from Marketing Week in 2021. WILL also holds a Bachelor of Arts degree with a major in Marketing from Macquarie University, which they obtained between 2013 and 2016. In addition, they have several certifications, including the Google Ads Search Certification, the Google Analytics Individual Qualification, and the Facebook Certified Media Buying Professional certification. WILL also holds certifications in various Google Ads specialties, including Apps, Display, Video, and Shopping Ads. Will Ridley is also listed as having acquired two MFA Certificates from the Media Federation of Australia, without specifying the dates of completion.