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Karla Paola Silva is a skilled performance marketing professional with extensive experience in paid media management across various platforms. Currently serving as a Performance Manager at Atomic 212º since June 2023, Karla oversees daily operations for SEM, Display, Paid Social, and Video campaigns while developing comprehensive media strategies. Previous roles include Senior Paid Media Executive at Orange Line, where Karla managed search and display advertising campaigns for clients such as Bayer and Minky Couture, and Sr Account Manager at Media.Monks, focusing on paid media for clients in Europe, the USA, and Latin America. With a background that also includes leadership positions and strategic account management at Frubis and content strategy at Balloon Group and Perfit Email Marketing, Karla holds a degree in Communication and Media Studies from Universidad Central de Venezuela.