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Rick White is a seasoned executive with extensive experience in the sports and leisure industry. Currently serving as President of the Atlantic League of Professional Baseball since January 2014, Rick has been instrumental in promoting innovative practices within minor league baseball. Additionally, Rick is the President & CEO of TM212, a professional services advisory focused on brand marketing and licensing. Previous leadership roles include President & CEO positions at Imperial Headwear, Phoenix Footwear Group, Reed Exhibitions, and Major League Baseball Properties, where Rick oversaw critical operations and strategic initiatives. Earlier in the career, Rick also held the role of General Manager for subsidiary brands at Nike. Rick holds a Master of Science in Business from Purdue University and a Bachelor of Science in Psychology from Chapman University.