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Laurel Sohigian is an accomplished professional in digital marketing and public relations within the healthcare sector, currently serving as Manager of Web Operations and Manager of Digital Marketing Products at Atlantic Health System since March 2004. Responsibilities include developing and executing digital marketing strategies, overseeing web content, search engine optimization, and information architecture. Laurel has a track record of integrating offline campaigns into digital formats and has demonstrated expertise in analyzing key performance indicators to enhance campaign effectiveness. Earlier roles included managing monthly e-health newsletters with over 50,000 subscribers and serving as the primary media spokesperson for Mountainside Hospital. Educational credentials include a Bachelor of Science in Public Health from West Chester University, an Executive MBA in Health Systems Management from Fairleigh Dickinson University, and a degree in Comparative Health Care Analysis from Wroxton College.