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Leonardo Carneiro began their career in 2013 as an English Instructor at Wizard. In 2015, they worked as a Monitor in Advertising and Planning at Pontifícia Universidade Católica de Minas Gerais. From 2016 to 2018, they worked at Cervantes Montenegro as an Advertising and Planning Officer. In 2018, they took on the role of Account Manager at Nação Agência Interativa, managing brands and new businesses with a focus on strategies, management, innovation, and digital activations. Leonardo currently works as a Marketing Analyst at Ativy.

Leonardo Carneiro obtained their Bachelor's degree in Communication Social - Publicidade e Propaganda from PUC Minas between 2014 and 2017. Leonardo then pursued a Master of Business Administration - MBA in Marketing from Fundace FEARP USP between 2018 and 2021. In March 2022, they obtained a certification in Analytical Thinking from Future Dojo.