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Jan Willem Hoitsma is an experienced professional currently serving as Adviseur Strategie at Athora Netherlands since March 2023. Simultaneously, Jan Willem acts as an Archangel at Arches Capital, a group focused on investing in early-stage startups and scale-ups, and as a zakelijk mentor at nlgroeit, which aims to enhance the growth potential of Dutch SMEs. As a co-owner and CEO of Brand New Day since April 2013, Jan Willem oversees various aspects of company operations, emphasizing marketing, product development, and investments. Additional roles include founder of Moisat Consultancy, former Strategisch adviseur at Navara, and Chief Customer Officer at HYFEN. Previous experience includes significant positions in sales and marketing at Zwitserleven and GENERALI verzekeringsgroep. Jan Willem holds an MBA in marketing and degrees from esteemed institutions, including Erasmus University Rotterdam and Nyenrode Business University.