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Babette Kralendonk is an experienced marketing professional with a focus on customer experience and market research. Currently serving as a Service Marketeer at Athora Netherlands since December 2020, Babette also holds the position of Bestuurder at Stichting Samen voor Later, which aims to empower individuals in making informed financial decisions. Previous roles include Marketing Customer Experience at VIVAT, where a strong emphasis was placed on enhancing customer journeys, and Marketing Research Specialist at ThiemeMeulenhoff, focusing on insights and customer satisfaction. Babette began a career in market research at Q-Research/TDF, progressing from intern to Project Coordinator. Academically, Babette holds both a Master of Science and a Bachelor of Science in Social Psychology from the University of Amsterdam, along with additional qualifications in marketing and leadership.